Initially focused on golf, the brand quickly expanded its product line to cater to customers who also play tennis, pickleball, and love to travel. Birdie Balou now offers an extensive array of lively sports accessories, ensuring that your game—whether on the course, court, or coast—is always in full swing.

Sheilagh Wilson identified a market saturated with uninspiring products that lacked function, style and color. Drawing on her two decades of experience in apparel and footwear development and manufacturing, she created a brand that truly stands apart.



As a proud women-led venture from Texas, Birdie Balou now offers an extensive array of lively sports accessories, ensuring that your game—whether on the course, court, or coast—is always in full swing.